Register

Hydrate Your Creativity

Water. We all need water to stay alive. When we become dehydrated, our minds get fuzzy and our bodies collapse. Water is a fundamental component of life and we must continually take it to survive. Creativity is like the water of innovation. A company cannot survive if it does not explore new ideas and without… Read More >

Planning for New Product Development

A famous quote by Eisenhower tells us that we should plan well but know that our plans will be disrupted. Planning includes creating a set of activities, tasks, and milestones to achieve specific goals and objectives. You can think of planning as a roadmap to a destination with rest stops (checkpoints) built into the route…. Read More >

What are the Functions of New Product Development?

Most organizations recognize that innovation is crucial for both the short-term and long-term success. We are acquainted with stories of familiar brands, like Kodak® and Sears falling into decline. And while business and change management played a role in the recent decline of the JCPenney’s brand, a lack of customer-oriented innovation is also to blame. … Read More >