Sales Forecasting for Innovation and Product Managers
Predicting the future is an important component of successful business management. Product managers must forecast sales to create a business case for new products and innovations. Yet, forecasting is tricky and involves both qualitative and quantitative methods.
In this focused, online course, you will learn how to analyze create simple forecasts and build a business case for new product development.
- Define forecasting for product management
- Understand the various time horizons and models for forecasting
- Explain special factors and accuracy of a new product forecast
- Use sample data to create a quantitative sales forecast
This course takes about one hour to complete. With a passing score of 80% or greater on the final quiz, each participant can download a Completion Certificate showing 1 PDH (one-hour continuing education). You will be able to access the Completion Certificate through the “My Account” setting (final quiz). You will have access to course materials for 90 days.