Designing a Hybrid Product Development Process

Description

The Problem

Are you confused or frustrated with the speed or quality of new product development (NPD)?  Maybe your corporation follows a strict waterfall/staged-and-gated system with specific task and functional requirements.  Or maybe you’ve tried Agile/Scrum to find that the lack of definition and scalability didn’t fit your company culture or allow you to meet reporting requirements.  You’ve heard about Hybrid Approaches to New Product Development yet it’s really not clear what hybrid waterfall-Agile means.

Adopting the right hybrid NPD process that matches your organization’s scale and scope of innovation leads to improved financial returns, increased team collaboration, and enhanced customer satisfaction.  Most firms realize faster speed-to-market alongside better product design by implementing hybrid NPD processes.  With a focus on customer needs, incremental development, and disciplined flexibility, a hybrid approach to NPD can benefit teams of any size for projects of varying scope and complexity.

Why You Must Attend

If you’re stuck in endless meetings lacking decisions to design a new product or if you’ve tried Agile and slid backwards to waterfall, you must attend this course.  You will learn the key advantages and disadvantages of leading Hybrid Approaches to New Product Development.  While some systems are prescriptive, you will learn and adopt the critical infrastructure for new product development by applying tools and techniques from common NPD processes that complement your organization’s strategy, culture, and risk-tolerance.

You must attend Designing a Hybrid Product Development Process if you want to:

• Improve speed-to-market,
• Increase cross-functional team collaboration,
• Enhance customer satisfaction, and
• Boost new product revenues.

What You Will Learn

Designing a Hybrid Product Development Process covers the following topics in the six, 1.5 hour sessions.

1. NPD Process Strategy and Risk (Tuesday, 24 January 2023, 11:30-1 pm CST)
2. Waterfall and Scrum Basics (Tuesday, 31 January 2023, 11:30 – 1 pm CST)
3. Introduction to Design Thinking and WAGILE (Tuesday, 7 February 2023, 11:30 – 1 pm CST)
4. WAGILE Stages and Tools (Tuesday, 14 February 2023, 11:30 – 1 pm CST)
5. A Lean Approach to Product Development (Tuesday, 21 February 2023, 11:30 – 1 pm CST)
6. Lean NPD Teams and Wrap-Up (Tuesday, 28 February 2023, 11:30 – 1 pm CST)

Who Should Attend

Anyone working, managing, or directing NPD project teams.  Specifically, if you (1) lack any NPD process or (2) have an existing NPD process that isn’t delivering, you must attend this course.  The course is designed for individuals or teams that are new to product development and for companies of any size or geographical location.  Typical attendees have 2-3 years’ experience in NPD and project size of >$10,000.  The course is of particular benefit to medium-sized firms with product sales of $100M+ and R&D/development teams of 50-200 people.

When and Where is the Course?

Six sessions are delivered via video conferencing for 1.5 hours per session.  Registered attendees will receive a link to the recorded session within about 48 hours after each session is completed.  You will receive instructions to the video conference platform about 1 week prior to the first session.  Participating live gives attendees an opportunity to ask questions while other attendees may post questions in a private discussion forum.

Course materials, such as handouts and toolkits, are provided through a separate course portal.  Completion Certificates are available upon successfully passing a final exam in the course portal.  The final exam consists of 20 questions with unlimited attempts.  You will have access to the course portal for one year.

How Much Does It Cost

The registration fee of US$197 includes access to all six sessions, the course portal, and private discussion forum for one year.