I told Siri, “Thank you,” twice yesterday. Of course, I know Siri is not real and can’t hear me and doesn’t care if I say thank you or not. But Siri gave me a route through traffic in an unfamiliar neighborhood where I was driving. And I was grateful when “she” pointed me to the nearest Starbucks!
Siri is really a form of artificial intelligence and AI is a form of digital transformation. We are using AI in our personal lives as consumers a lot. We use Amazon’s recommendations, track package shipments around the world, schedule haircuts from our cell phones, and, of course, let Siri guide us to Starbucks.
One of the ethical questions I hear at every presentation on AI and digital transformation is: “How far does technology go into our private lives?” Banks, credit card companies, doctors and dentists, and even hotels have an obligation to keep our private information secure and confidential. Yet, all institutions need access to aggregated data to better serve us as customers.
These organizations use algorithms and software to make decisions, and these decisions range from simple to complex. “Where is the nearest Starbucks?” is a simple analysis. Predicting the optimum time to pull a pump from refinery service to do maintenance based on vibration logs is a sophisticated decision.
Read on and watch the 30-second summary video.
People Decisions
My feeling is that no matter how good Amazon gets at recommending new books or products for me, my decisions will always reflect my human nature. On Star Trek, Data’s emotion chip could make him “feel” but even his robotics were not sophisticated enough to replace logical decisions with “gut instincts”.
Gut feel is a decision parameter based on our experience, intuition, and emotion. Often, we talk with friends, family, and colleagues to gather information before we make decisions. Our best decisions are logical and rational, yet they also consider our thoughts, feelings, and dreams.
Better Decisions
Wouldn’t it be great if we could harness the power of gut feel and couple it with the logic of a robot? In Life Design Master Mind, we explore personal and professional opportunities using Design Thinking tools. Design Thinking is a creative and collaborative problem-solving methodology that builds on awareness and curiosity. Design Thinking tools capture our “gut feel” to help lead us through brainstorming solutions and prototyping to find the optimal, rational answer. Used broadly in new product development (NPD) and innovation, Design Thinking focuses on the whole problem and generates optimum solutions without pre-supposing a solution. You can read an excerpt of my new book, The Innovation ANSWER Book, on Design Thinking here.
Learn More
Life Design Master Mind (LDMM) is a place to explore career, product, and other life challenges. We use Design Thinking tools to capture our feelings about work tasks, hobbies, and passions to identify the next best step in life. A trusting peer advisory board both gives and receives help in each session. YOU bring YOUR challenges to LDMM and YOU set the agenda. As we embark on the master mind journey together, I will share Design Thinking tools that you can immediately apply to find joy in your job, career, and family life. Register now. Space is limited!
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