Cart

Your cart is currently empty.

The Culture of NPD Processes

We all know that culture influences business outcomes more than any other variable. Great strategies must be translated into effective business plans and implemented at the operational level. Yet, if there is a breakdown in communication as a result of cultural conflict, a great business strategy can fail mightily. Having an open, accepting cultures paramount… Read More >

Product Development Creativity

Check out the short video summary (about 1 minute) then read on! The last few years have brought tumult, upheaval, and an endless parade of changes to how we work and live. Business in the United States has shifted from small companies to large corporations. Technology has introduced a permanent “work-from-home” culture. Some people don’t… Read More >

Listening for Customer Needs

I’ve always been interested in how people differentiate “hearing” and “listening”. I remember one of my Japanese colleagues warning me to get a commitment to action from the multi-national team because saying “Yes” in Japan only meant “I heard you”. I’m guilty, too, of nodding and saying “Yes” occasionally when someone asks if I heard… Read More >